Georgia Health Foundation
Supporting nonprofits that bring healthcare to Georgia's most vulnerable communities.
The Georgia Health Foundation has been investing in Georgia's health since 1985, awarding over $14 million in grants to 734+ nonprofits across the state. As one of only two health-focused foundations in Georgia, they take a unique responsive approach—trusting local organizations to identify their communities' most pressing health needs and develop effective solutions.
Challenge: Lost in Translation
After 20 years, the Foundation's website had become a barrier instead of a bridge. Grant seekers couldn't understand funding priorities, leading to 190 applications for just 20-25 available grants—wasting everyone's time. Staff struggled with an aging WordPress site that broke with every update, while powerful success stories remained buried and untold.
Approach: Strategy First
We started where we always do—with deep listening. Through extensive discovery sessions with board members and staff, we uncovered the foundation's true story and mapped the grant-seeker journey from first discovery to funding celebration. Only after understanding their mission, audience, and goals did we begin crafting the solution.
Solution: Clarity Meets Heart
We built a modern Webflow site that speaks directly to small nonprofits doing big work. Clear funding priorities guide organizations to determine fit within seconds, while featured grantee stories showcase real impact across Georgia. The intuitive backend means the Foundation's team can update content in minutes, not hours—no more wrestling with broken themes or calling developers for tiny changes.
Results: Mission Amplified
The new site works as hard as the foundation does. Grant seekers find what they need immediately, staff spend less time fielding misaligned inquiries, and grantee stories finally get the spotlight they deserve. Most importantly, the Georgia Health Foundation can focus on what matters most—investing in organizations that make Georgia healthier, one community at a time.
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